6.+Packaging+Culture

=PACKAGING CULTURE= Objective: Students will evaluate the role commerce plays in shaping a culture’s attitudes, behaviors and expectations.

Advertising. Consumer ads blurring distinction between product and package. Pop music, video gaming. Product placement, branding. Celebrity. Google biz model. consumer culture shapes our attitudes, values and expectations. Can be disguised as non-commercial message. For each following genre, deconstruct genre and then construct media. Talk show hosts (smoking) – how media can change culture, ways of lifestyle. Ads banned Marlboro man. Media changed perceptions. Mad Men. Cigarette ads: dancing cigarettes. Pop Music, video games, news, film, TV (reality, documentary, sitcom, drama, talk, sports). Radio (subgenres: talk, music, sports). Construction: why visuals and audio is the way it is. Storyboard. Club signs. Magazine ads.

Assignments: Analyzing the production impact and potential of a pop music product. Look at genre of music and how it’s bought and sold. Production values. How used in pop culture. Music video. Branding of the music. American flag as image how it’s used or manipulated. You create an ad for non-profit patriotic org Choose magazines that are not completely devoted to celebs but feature on cover (shape, gh). Analyze the function of celebrity and redesign the cover to better communicate mission without celeb. Watch a show and analyze the advertisers. Track the show. Bad Ad contest and essay: [] Analysis of video game images: number of time see acts of violence, men/women portrayed. Gender/the Role of Fathers: The Simpson's lesson: []

Lots of ad lessons here: [] Possible Intro game: [] Affluenza (Amazon) Allstate's Save 11 Campaign - [] Print ad for Teen driving campaign - [] Coarse Language in Ads -- Evolution, acceptability of language: [] [|The Story of Stuff] [|Consuming Kids: the Commercializaton of Childhood]
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