Guiding+Questions

Key Words Deconstruction: CML’s 5 Key Questions (Consumer) CML’s 5 Core Concepts Construction: CML’s 5 Key Questions (Producer) 1 Authorship Who created this message? ||  All media messages are constructed. ||  What am I  **authoring**? || 2 Format What creative techniques are used to attract my attention? ||  Media messages are constructed using a creative language with its own rules. ||  Does my message reflect understanding in  **format**, creativity and technology? || 3 Audience How might different people understand this message differently? ||  Different people experience the same media message differently. ||  Is my message engaging and compelling for my target **audience**<span style="font-family: Avenir 45 Book,Avenir 45 Book;"><span style="font-family: Avenir 45 Book,Avenir 45 Book;">? || 4 Content What values, lifestyles and points of view are represented in or omitted from this message? || <span style="font-family: Avenir 45 Book,Avenir 45 Book;"><span style="font-family: Avenir 45 Book,Avenir 45 Book;"> Media have embedded values and points of view. || <span style="font-family: Avenir 45 Book,Avenir 45 Book;"><span style="font-family: Avenir 45 Book,Avenir 45 Book;"> Have I clearly and consistently framed values, lifestyles and points of view in my  **content**<span style="font-family: Avenir 45 Book,Avenir 45 Book;"><span style="font-family: Avenir 45 Book,Avenir 45 Book;">? || 5 Purpose Why is this message being sent? || <span style="font-family: Avenir 45 Book,Avenir 45 Book;"><span style="font-family: Avenir 45 Book,Avenir 45 Book;"> Most media messages are organized to gain profit and/or power. || <span style="font-family: Avenir 45 Book,Avenir 45 Book;"><span style="font-family: Avenir 45 Book,Avenir 45 Book;"> Have I communicated my  **purpose** <span style="font-family: Avenir 45 Book,Avenir 45 Book;"><span style="font-family: Avenir 45 Book,Avenir 45 Book;">effectively? ||
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