1.+Intro+to+Language+of+Media

=Intro to Language of Media:= Gabija and Susan's Intro Unit:

Objective: Students will be able to identify common media terminology and the five core questions of media literacy.

Define //media// -- various means of mass, personal, and interactive communications Media: any communication that is mediated by a form of technology where the person delivering the message is not in the same location as the person receiving the message. This includes messages from the Internet, books, magazines, newspapers, documentary films, TV shows, video games, advertisements, songs and even T-shirts. (from Project Look Sharp at Ithaca College)

//You=consumer//! What did you consume over the summer? (water ice, flip flops, summer reading,summer blockbuster, FB, etc.)

What/why/how do you consume? How do interpret or make meaning of these texts?

Intro Texts: screen shots/pictures of different "texts" -- Suzie's pictures > //--// to entertain, to inform, to persuade //--// target audience, //demographics--//statistical info about consumer population, including size and growth, based on factors such as age, sex, occupation, and family size
 * 1) to discuss its //purpose//
 * 1) to discuss its //audience//

3. to discuss its //context// -- what kind of media text is it? what genre?


 * 1) Who is the author and what is the purpose?
 * 2) What techniques are used to attract your attention?
 * 3) What lifestyles, values, and points of view are represented?
 * 4) How might differnet people interpret the message differently?
 * 5) What is omitted from the message?

Introduce chart of Guiding Questions (left-hand navigation bar)

Individual presentations -- students bring in a text (song, movie clip, ad, photo, etc.) -- present and fill out chart for text.

Brief History of American Mass Media Town crier - pamphlets - newspaper - film - radio - TV - Internet What the future may hold: []
 * Project:** Interview parent/grandparent about how they got the news when they were 17/18. What was the big story of that time? When/where did they first hear it? How did they follow it? How has their media consumption changed since that time?

Anatomy of media -- describing the parts of each medium //Medium// -- various channels of communication through which expression is communicated Media -- plural of //Media texts --// the individual, intentional product of a medium //Genre// -- a category exisiting within a medium

__To inform (Journalism and Information)__


 * 1) Newspaper -- What is news? where do we get it? (from town crier to internet)
 * newspaper -- hard news, soft news (features), sports, editorial/opinion, letters to ed., ads
 * broadcast journalism -- local news, national news, infotainment, news talkshows, headline news, sports news
 * Radio news
 * internet -- online papers, blogs, news sites, wire services
 * magazine/journals -- news, entertainment, special interest, etc.

Project idea: Tracking coverage of a story through each medium -- group assigned medium

__To Persuade (Advertising, Propaganda)__ Advertising -- Print ads -- text, visuals, subtext, appeals Editorials/Opinion pieces/Reviews Pundits/Talk Personalities Lesson plan idea -- desconstruct an ad

__To Entertain__ //Radio// //Film//
 * types: music
 * feature film
 * genre film
 * documentary
 * creative criteria of film -- cinematography, editing, sound, music, makeup/costume, art direction, overall direction, special effects, screenplay, acting,
 * Lesson ideas:** Adaptation of written text to screen -- how does the director interpret and realize the author's intention? what tools does she use?
 * Project: Storyboarding project idea:** adapt text from some novel or something into a storyboard, pitch your idea --- what cinematic elements would you use to create the right mood, tone -- to present the intended information, to establish a point of view
 * Project:** **Adapt a film for a different audience --** what creative changes would you make? why? what's the intended effect?

//TV//
 * game shows, sitcoms, reality, drama, children's, talk shows, mini-series, courtroom shows, soap operas
 * broadcast tv vs. cable tv vs. public tv
 * prime time, safe harbor
 * block programming, weekend vs. weekday
 * network identity
 * Lesson ideas:** breakdown a night of television, analyze a day's programming for a particular broadcast channel

//Videogames//

//Literature//

Readings: Intro to media lit: [] Allegory of Cave: []

"CD-ROM Visual Exercises" from Convergences text offers excellent visual design lessons/activities History -- Kitch notes
 * __Resources (Add below):__**
 * Rip Van Winkle Stuff -- first link includes story text**
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